The Rep-Less OR

The concept of removing the talents (and costs) of the medical device sales rep from the OR has long been debated. The good news is that, what was once considered an all-or-none concept, has evolved into a material management approach while keeping the expert rep in the room to help.

The first-mover advantage

Gramercy Extremity Orthopedics (GEO) first brought radio-frequency identification (RFID) to the market with its point-of-sale system, the GEO CART®. It is a computerized mobile implant and instrumentation inventory system based on RFID technology.

Stryker steps in

At AOFAS in September, Stryker announced the launch of its pulse intelligent delivery platform for foot and ankle surgery in the ASC setting. It includes forefoot products, mapping technology, and RFID technology for high-volume foot and ankle procedures.

Threat or opportunity?

Quality operative room support is priceless and inventory management system cannot replace it. Career medical sales reps understand the challenges of the surgeons through education and ongoing education is the key to relevance. Take a look at OREd Masters and its partnership for keeping reps relevant.